no comments

Qualitative Vs. Quantitative – What’s The Difference?

Qualitative methods and quantitative methods are closely related but are definitely not the same thing. Qualitative methods include reviews of documents looking for certain themes, in-depth interviews and focus groups. Quantitative methods include reviews of records or documents for numeric information and structured interviews.

 

Qualitative

Qualitative

Qualitative methods are more subjective and will describe a problem from the point of view of those who are experiencing the problem. It is text based and offers unstructured response options. Qualitative provides more in-depth information on just a few cases.

 

Quantitative

Quantitative

Quantitative methods are much more objective and provide observed effects of a condition that have been interpreted by researchers. It is number based and response options are structured. Quantitative provides less in-depth information over a large number of cases.

 

Uses

Qualitative methods mainly use inductive reasoning to formulate a theory or hypothesis.  Quantitative methods mainly use deductive reasoning to test concepts, theories or hypotheses that are already formed.

 

Time Expenditure

Qualitative methods generally use less time during planning and more time during the analysis phase. Quantitative methods use more time during planning and less time during the analysis phase.

 

Qualitative Vs. Quantitative Comparison Table

Qualitative

Quantitative

  • Reviews of documents looking for certain themes, in-depth interviews, and focus groups
  • Reviews of records or documents for numeric information and structured interviews
  • Text based
  • Number based
  • Inductive reasoning
  • Deductive reasoning
  • Less time planning, more time analyzing
  • More time planning, less time analyzing

Reply